NoW NHS Libraries logo

NOW Library Service



North West
Knowledge and Library Services




Amazon cover image
Image from Amazon.com

Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh.

By: Series: Business mythsPublication details: New York: Kogan Page Ltd, 2017Description: 1 online resourceISBN:
  • 0749479604
  • 9780749479602
Subject(s): DDC classification:
  • HM1221
Online resources: Summary: Article Abstract: Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- Edited summary from book.
Holdings
Item type Home library Class number Status Date due Barcode
Book, Standard Loan (4 weeks) Liverpool University Hospitals NHS Library - Royal Liverpool Main Shelves Available

eBooks on EBSCOhost All EBSCO eBooks Includes bibliographical references and index. Description based on print version record and CIP data provided by publisher.

Article Abstract: Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- Edited summary from book.